What You'll do

What’s this event all about?

‘Personal Branding’ defines who you are as an expert and as a leader while ‘Thought Leadership’ grows trust in your expertise and leadership beyond the conference room to the virtual world.

Like every superhero, every leader is known for a unique superpower. Your personal narrative is like your superhero backstory. It quickly explains and builds trust in your expertise. Using templates and a 10-step self-interview I lead you through a process to envision your personal brand, focus your “superhero” value proposition, and create your leadership narrative.

Who can take this class?

Leaders, managers, anyone who wants to make an impact is recommended to take this class.

Why should we take this class?

In three steps, I will help you define your superpower, and share your expertise with the world, so you can answer the questions:
- Should I follow you?
- Should I buy from you?
- How will you react to me?
- Is your motivation mine too?
- How expert is your advice?

How is the event structured?

We will begin the event with a 15-minute presentation and follow this with a 45-minute workshop where you can ask questions along the way.

Your host

Laura Schulte

My career has taken me through the booming ecosystems of Silicon Valley, Germany, and now the Eastern US. Combining my unique experience as a startup-to-IPO executive, award-winning business editor, and B2B content strategist, I provide Go To Market strategies for tech innovators. I help visionary leaders accelerate the route to success with narratives that win trust and shortcut complexity.

What to bring

Prepare the handout before the session

Willingness to learn something new

Good vibes

How to participate

We automatically send you a calendar invite to your email with all the details to join the video call.

The video call will be conducted in the video conferencing tool of your choice (Teams, Zoom, Skype, Google Meet/Hangouts, WebEX, etc.)

fast and easy

Your entire team, remote or not remote, can easily participate in our events.

all together

Stay together, while work apart. Make sure your team stays connected and energized.

Learn from the best

All our creators are experts in their domain. Learning from and with them empowers your team.